Wednesday, June 6, 2012

Fujitsu trots out U772/E Ultrabook

Looks nice and all, but price seems ridiculous. This Fujitsu U772/E makes Sony Z2 look like it's not a big deal, price-wise. I would consider it if it was in $1200-1500 range where premium ultrabooks belong. Fujitsu's notebooks are really among the most expensive; Sony's pricing is a bit like Apple's. Fujitsu's a different paradigm entirely. At least with Apple or Sony, you can say it's the design premium; Fujitsu's stuff doesn't even look that good and yet they're priced comparably. 

U772 E Ultrabook

I invited some Fujitsu reps to my office once and was shocked at the prices they had for enterprise notebooks. They were around 40% more expensive (at least) than the solutions from Dell and HP. The rep claimed it was because they were assembled in Japan, unlike other notebooks that are put together in China. 

Of course, I can't verify that claim but from that perspective, the premium pricing makes sense since labor costs in Japan are much higher; there's a perception that stuff Made in Japan is of much higher quality than things Made in China.


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