Geneva was where the concept car’s first appearance took place, and now, two years later, Geneva will be where the production version’s arrival will take place. The current times are asking for new strategies, so Alfa Romeo will use this car as its first solid attempt to expand the sales around the whole world, just like almost every car fan has dreamed to see for decades. If there isn’t only one correct direction to achieve success, it’s undeniable that Alfa’s is the most commendable one: 4C comes as Italian as it could possibly be.
Like most of the European brands, Alfa had to reorganize its plans in order to become more profitable. Fiat, like every other car group, won’t ever give too much information about what it’s trying to do with each brand, but it’s possible to think the intention is to make both Alfa Romeo and Lancia have a s-size showroom, working from mid-size to entry-luxury price ranges but always maintaining their very heavy conceptual difference: the Alfas would be always sporty, while Lancia would take care of the classy side, leaving Maserati to the high luxury zone – it would be the only way of keeping all of them and living in peace with each other, but so far this is nothing more than speculation. The great fact for now, though, is that 4C comes with really small changes from the concept version, such as the different headlights. The customers which were waiting for new GTV and Spider unfortunately will have to keep praying, because this one brings a totally different style, which is actually closer to some English cars like Lotus Elise. In other words, the Italian coupé focuses much more at the best handling it could have than to break speed records. The design, for example, has only 13.1-feet length but 6.6-feet width, combined to a 3.9-feet height. Like Chanel and Dior (or Versace and Dolce & Gabbana, to keep it Italian), Alfa wanted its new sports car to be concentrated in a small, but very, very beautiful flask.
