If you have at least around ten years of being a car fan, this article will give you a very pleasant déjà vu. It is focused on Volvo’s multiple facelifts, but when we have so many involved cars it’s impossible not to spend some time only to think what would be the best way of dividing them into this blog’s articles. So instead of dividing in sedans, wagons and off-roads, there will be two articles. The present one will take you back to those times when Volvos were very elegant square sedans and unforgettably boxy station wagons.
Even though this rear design has made these cars worldwide famous for decades, the reason why it was adopted was purely functional: having such an abrupt end of the roof minimized the aerodynamic drag, which helped to improve both performance and consumption, since there’s less power demanded from the car to perform a given movement. That’s why this design’s pioneer in Volvo, the 140 Series, used these concepts making concessions only to the cargo capacity, which resulted in 1968 Volvo 145’s hearse-inspired styling. The following years received the 240 Series and a younger design, but, like Opel would conclude in the mid-1990s after adopting the same concept, it really required forgetting any wishes of creating design-award-winning wagons. However, if the German automaker started to abandon it in favor of more inclinated rear windshields, Volvo decided to make them its own symbol. The 700 Series showed that the 1980s would only give the Swedish cars cleaner sheetmetal, with less strips and creases, and nothing more. After all, Volvo’s cars were already been very well-received due to the classical incomparable concern with the safety, but pairing it to such a particular design choice made these cars famous and impossible to mistake when seen on the streets – which can be easily interpretated as one of the very first examples of a successful visual identity.
Another case of Volvo’s strong application of a design language has been produced right next to the station wagons, in all these decades: the sedans. Their concern wasn’t having the best aerodynamic or optimizing the trunk space (1983s Volvo 740’s, for instance, could fit an Europallet), but being classy and elegant. Since the 1960s models, it’s interesting to observe that Volvo’s sedans used to feature each and every design element known for avoiding a sporty styling and making the car look classical. Square lines, well-divided volumes with cab rearward, long and low-deck rear, third side window after the back doors… The last line to use this rigid recipe was 850, but both sedan and wagon became most known for a surprisingly well-accepted sporty potential: the turbocharged engines helped the great handling to deliver a very interesting performance that lasted until 1996. This concept would receive some changes only with S80 and V70, which became Volvo’s latest flagship cars. Their most notorious feature was the largely renewed styling, still carrying most of the traditional concepts but in a much more modern interpretation, with more fluid lines and smoother surfaces. Therefore, after presenting this new corporate design in the early 2000s, these cars were expected only to refresh the same style for some more years, just like at the previous phase. The impressive surprise came when the decision was to follow some of the new trends, but in Volvo’s own way.
There were even more “subversive” releases, such as C30 and XC60, but their pioneer was much more discreet, and yet much more surprising: who would expect the first modern-times Volvo to come based on V70, the current phase of Volvo’s most traditional lineage? The 1997 Cross Country version is frequently mentioned at this blog for being one of the precursors of the current crossover trend, along with Subaru Forester. But besides of the always-commented great idea of joining some of the SUV’s off-road potential to a comfortable urban station wagon, the bigger merit goes to the automaker’s attitude of trying some of the new trends, at least as an experiment. The then-called V70 XC appeared as only one more trim level, but ended so well-received that it motivated a true SUV (XC90) and, some years later, even a much more urban crossover (XC60), not to mention the right to follow V70 on its next generations. This turned out a very nice example of how heavy changes actually can give positive results. In fact, following this train of thought some more led Volvo to release a whole group of “new-age cars”, but remodelling the entire line is something every brand is doing in nowadays. What makes the Swedish automaker different is the ability to reconcile the past idiosyncrasies with excellent interpretations of the modern trends.
And now you’ve reached the reason why this was the chosen division for these news. This article’s trio represents the traditional Volvos, which still include several of those mentioned elements, but with modern touches like the very clear narrowing of the transverse section when going to the windows’ height, and even a slight smoothening of the wagons’ rear design. Therefore, facelifting such classical cars could only end at the very nice changes they’ll receive for 2014. Being hard to notice is just one of their good characteristics, because their purpose is to update the cars without taking away their visual harmony. The front bumper was redesigned, featuring more aggressive design and wider grille, along with LED daytime lights for XC70. All of them will also offer 19” wheels, but only S80 received minor updates to both lights. Another addition is the Sensus Connected infotainment system, which uses the central console touchscreen, like usual, but with the interesting possibility of being operated by gloved hands; everyone who has lived at least one harsh winter will be very thankful for this solution. Besides all that, this trio maintains the engine and equipment offers, which consists in the very sophisticated interiors and XC70’s particular off-road items, such as all-wheel-drive and hill-driving control.
